Bridge Pouchworks
Advancing tobacco harm reduction efforts, by bringing softer, cleaner, and stronger tobacco-free nicotine pouches to the North American market.
CURRENT ROUND
US$10 M
CURRENT STAGE
Generating Revenue of ~US$2 M per year
NEXT STEPS
Continued R&D and scaling to meet surging demand
Preview the opportunity below, then view the pitch deck.
Highlights
Bridge has an accepted Pre-Market Tobacco Application (PMTA) with the FDA.
Compared to leading industry incumbents, Bridge’s pouches are:
Cleaner — manufactured in an ISO 9001:2105 and GMP certified facility, using synthetic nicotine, without tobacco and its impurities.
Softer — moist; not dry / abrasive and not prone to breakage.
Stronger — the Company pioneered 15mg pouches in the US market.
More premium — Bridge’s pouches are offered in five classic flavours and three strengths, with premium, distinctive red packaging and shelf placements, for adult consumers.
Bridge’s pouches are distributed by leading wholesalers and retailers, including 7-Eleven, Shell, and Buc-ee’s.
Business Model
International Manufacturing
A trusted international partner manufactures Bridge’s uniquely formulated pouches in an ISO 9001:2015 and GMP certified facility.
Bridge Procurement & Distribution
Bridge manages procurement and distribution from its offices in Alberta and Texas. The Company’s pouches are shipped to warehouses in Utah, before hitting shelves across the US.
North American D2C + Retail Sales
Bridge sells D2C across Canada, and D2C + retail across the US.
The Market
For context: Zyn nicotine pouches will soon overtake Marlboro to become the highest selling brand in the entire US tobacco and nicotine sector.
The US market opportunity for nicotine pouches grew by ~10x from 2019 to reach ~US$4 billion in 2024.
The market is still in its infancy and is expected to grow at a ~34% CAGR to reach ~US$22 billion by 2030.
Bridge’s sales pipeline reflects numerous blue chip distributors and retailers that each have the potential to multiply the Company’s total revenue, year-over-year.
Growth Plans
Jason Ewasuik
CEO and Co-Founder
18+ years of global financial investment, business development, and trading experience. Current and past positions include VP Originations and Investments, Director of Trading, and Director of Investments where he was responsible for sourcing, structuring, financing and managing investment opportunities. Jason has held several leadership roles ranging from private family offices to private and public start-ups. Jason holds a Bachelor (Hons.) of Applied Business from NAIT.
Scott Craig
President, COO and Co-Founder
18+ years of engineering and management experience focused on business development, operations, and corporate planning. Scott has held a wide variety of both technical and leadership roles, most recently assisting a corporate transition from private to public status followed by a successful corporate acquisition. Scott holds a Bachelor of Science in Engineering from the University of Alberta.