Kilne
Redefining the standard for kitchenware, with elevated ceramic cookware and tableware, and professional chef-grade knives.
CURRENT ROUND
C$2 M
CURRENT STAGE
Generating revenue in Canada
NEXT STEPS
Scaling marketing and headcount for US expansion
Preview the opportunity below, then view the pitch deck.
Business Model
European Manufacturing
Trusted European suppliers produce Kilne’s exclusive premium products, each validated through notable industry awards.
Kilne Procurement
Kilne’s trusted manufacturing partners enable an asset-light model, allowing the company to concentrate on marketing, brand development, and distribution.
D2C + Retail Distribution
Primarily an e-commerce focus; strategic entry with select wholesalers, with standalone stores projected to launch in 2026, and plans for expansion into the U.S. market.
Industry Praise
The Market
Kilne sits in the sweet spot between overpriced premium and low-quality bargain brands.
The Canadian and US kitchenware market (TAM) collectively reaches upwards of
US$29 Billion
Kilne estimates serviceable addressable market (SAM) to be 10% in Canada and 5% in the US totaling
US$1.75 Billion
At 50% given the competitive nature of the market, estimated serviceable obtainable market (SOM) is
US$875 Million
Focused expansion into the US market gives mass opportunity for growth.
The housewares market is expected to grow 37.7% by 2030 to nearly US$50 Billion.
Current operations in Canada, with near-term expansion into the ~C$32.2B U.S. market (~4x current market size).
Kilne is projected to generate ~C$6.96M in 2026 sales driven by online growth, US expansion and retail rollout.
US Expansion
The Team
Kilne reunites many of the team members behind the success of Endy Sleep, Canada's leading online mattress brand. The Kilne team brings proven expertise in e-commerce, brand building, and retail expansion, along with a battle-tested playbook for scaling direct-to-consumer brands from launch to market leadership and acquisition.
Mike Gettis
Founder and CEO
Kilne is led by Founder and CEO Mike Gettis, P.Eng., MBA. Mike founded Endy in 2015 and together with his team, scaled it into a national consumer brand, which sold to Sleep Country in 2018 for C$89 million, returning approximately 45x return on invested capital.